In order to execute shopper creative with a lot of impact for Tyson’s meal kits and marinated meats, the team at IN Connected proposed an appetite appeal photoshoot with the featured SKUs. I acted as the art director and prop stylist for this photoshoot. We wanted to create a warm atmosphere synonymous with hearty crockpot meals, but versatile enough to feature grilled meats that a shopper might enjoy year round. Working with an account executive, we sourced all the linens and serve ware on a $500 budget. By layering a variety of textures and colors of fabric and serve ware I was able to create an approachable, warm table setting. I also wanted to create a soft afternoon light to highlight the texture and richness of the products. Below you can view the photos and then how they appeared in layout in a few examples of in-store shelf talks for Albertsons grocery stores.
