Tyson’s Holiday 2020 campaign went through quite a few revisions to make it appropriate for a holiday during the coronavirus pandemic. What began as a traditional portfolio campaign had to be sifted to focus on one brand (Jimmy Dean) due to supply issues.
The campaign “Tastes Like Home” focuses on comforting and familiar holiday dishes that could be made for a small celebration at home.
We did a photoshoot for this campaign that focuses on warm, festive jewel tones and highlights a variety of dishes. We shot with four distinctive color stories for four different retailers (National, Kroger, Walmart, and Albertsons). Myself and my Associate Creative Director worked with a photographer, food stylist, and prop stylist to create cozy scenes that will hopefully inspire the shopper to try one of these recipes and remind them of home.
Below are the key visuals for our four retailers and a style guide for our National look:
